Creating a brandPublished on 25 May 2021, By Matt Boyle.A quick overview of what goes into making a brand, and I answer some common questions with regards to our approach; What is a brand? What is the process? How long will it take? ...
What is UX, and why does it matter? (UXUI)Published on 11 Mar 2020, By Hugo Walker.In this article, Hugo explains what the discipline of UX actually is, and why it's so important in the software design process.
UX Goals - How to make something intuitivePublished on 4 Jul 2019, By Sam Lihou.Sam discusses the principles we adhere to when designing a core aspect of UX: making things intuitive.
Gravitywell: The Next GenerationPublished on 30 May 2019, By Matt Boyle.Matt talks through the design and thinking behind the new Gravitywell website.